How To Start Sketching for any Logo Design
Sketching is the most critical factor to be taken into consideration while designing a logo. The reason every logo designers prefer sketching before designing a logo is they get quick and unique ideas before starting the designing process. Professional Graphic Designers of every Logo Design Companies will be carrying a habit of drawing his thoughts for any logo before implementing those ideas on the system. Logo designers and graphic designers consider sketching as the primary or first step before designing a logo. According to them, drawing helps them in examining all their ideas and imaginations which helps them in being a creative geek.
You can't deny the fact that most successful logos around us were first drawn on a paper or sketchbook. The graphic Designing process varies from logo designer to designers. But one step every one of them will be carrying is sketching it before implementing. Some graphic designers prefer designing a logo on computers than to sketching. But it is advisable o every designer to draw before designing a logo. Sketching helps in gaining instant ideas about the logo.
Here are some tips on how you should proceed for sketching before creating a logo:
1. Understand Your Client's Brand:
The primary step to sketching is to understand your client's brand thoroughly. Before you put all your ideas and thoughts on paper using pencil, analyze your client's requirements, about their products and services there are addressing to their customers. Who is their targeted audience? What kind of market your client is trying to focus? Every Graphic Designer should collect necessary information from their client. Know if your client's business is of large-scale or they are a startup. What your client is expecting from their brand? Also, try to see the brand's mission as well.
2. Understand The Branding and its Element:
While sketching a logo, always be aware of the primary branding element. The business of your client is different from the others. To sustain in the world full of competition, logo design must be different. Therefore, find out the fundamental element which makes your brand stand out from the crowd. For example, The Graphic Design of Yelp was inspired by the pizza slices. Furthermore, The logo of Zomato was inspired by a spoon. Both the logos where design in the manner that it reaches to the targeted audiences.
3. Never hesitate to take help from Software:
For sketching your ideas, there are plenty of software which helps you to outline all your ideas and thoughts. Softwares like, Font Awesome will provide you thousands of icons that characterize your ideas for sketching. For example, if your search icons for food, the software will display a lot of design and visuals which are related to food. So, try to find software that will help you in sketching all your creativity on the system itself.
4. Implement your Ideas:
When you are clear with the customer's requirement, business, and its brand start sketching every thought you are holding in your brain for your customers logo design. Draw as many sketches you can. This trick will help you in designing the final layout for your customer's Graphic Design.
5. Choose any sketch and start designing:
Once you are done with sketching every thought, you have a Graphic Design, select any design which you feel is very much close to the design. Choose the right sketch which is nearer to the customer's brand, requirements and its brand message and mission. One point every Graphic Designer must consider is choosing the type of sketch that is catchy and looks attractive.
6. Brush-up The design with some colors:
Since you have designed the black and white layout for your customer's logo design, add some colors to it. Adding colors doesn't mean you need to add any random colors in your design. Choosing the correct color combination also matters a lot. Colors also play an essential role in a Graphic Design. There is an ocean of possibilities for combining the colors for a logo design.
7. Final Touch Up on the design:
Now when you have added various colors in your logo design, there's come the last step wherein you will be giving the finishing touch to the design. In this step, you should be giving the logo design proper shape to it. If you find any loopholes in the design try to resolve and finish the Graphic Design.
This where the simple tips for the Graphic designer for designing the perfect and error-free logo design for your client. For designing the custom Graphic Design, here How Effective are Emotions in Custom Logo Design. This will surely assist you to accomplish all the custom requirements of your clients thereby giving them complete satisfaction.
